Wen, together with our partners, is part of a powerful and growing movement that challenges who gets to speak, what knowledge is valued, and how systemic change is made. From Parliament to public discourse, we’re pushing gender, racial, environmental and social justice to the top of the agenda, and centering the lived experiences of those most impacted by injustice.
Here are some of the ways we helped shape the conversation in 2024-2025, and where we’re heading next:
Storytelling as a tool for change
We continued to evolve our approach to communications by embedding values-led storytelling across our work. Through interviews, personal narratives and collaborative campaigns, we are working to centre diverse women’s voices and lived experience in everything we do. In 2025/26, we’ll launch Wen’s Take, a new storytelling platform on our website to showcase voices from the grassroots. Alongside this, we’re creating an unfiltered partner platform where Wen collaborators can share insights and ideas in their own words.
Thought leadership that centres excluded voices
Wen’s events this year brought together powerful, diverse panels of grassroots organisers, campaigners and policy experts, many of whom are excluded from mainstream climate and gender justice spaces. From Green Baby Day to Environmenstrual Week, and Just FACT gatherings, we continued to create platforms and Wen Forums where intersectional feminist leadership can thrive. In the year ahead, we’ll also amplify Wen staff voices, ensuring their expertise and lived experience shape both public narratives and movement-building spaces.
Putting toxic-free periods on the political agenda
Wen’s advocacy placed menstrual product safety and regulation on the parliamentary map. During Environmenstrual Week, we strengthened our call for a Menstrual Health, Dignity and Sustainability Act, backed by more than 35 organisations and public figures, including key stakeholders like Baroness Natalie Bennett, Dr Karen Joash, Girlguiding and Bloody Good Period.
We engaged with MPs and Defra Minister Emma Hardy, calling for greater transparency, regulation and public awareness of the toxic chemicals found in conventional period products. Our national survey showed that 89% of UK women want full ingredient labelling and we’re making sure their voices are heard.
Green Baby Day partners with Natracare and The Savitri Trust
Green Baby Day 2024 marked a milestone for Wen’s Green Baby Campaign, reaching new audiences across the UK. Our focus on toxic chemicals in baby products was amplified through a media partnership with The Green Parent Magazine and coverage in My Green Pod and Green Living Blog.
With support from partners Savitri Trust and Natracare we hosted a high-profile panel event at Amnesty International UK, raising awareness of the urgent need for safer products and stronger chemicals regulation, especially for babies and children.
Environmenstrual Week builds momentum
Environmenstrual Week 2024 united over 40 organisations across the UK and Europe in a coordinated push for Menstrual Health, Dignity and Sustainability. Our joint call for a Menstrual Act gained widespread public attention. And Wen was asked to contribute to coverage in BBC Future, The Conversation and The Ecologist. We highlighted the environmental and health risks of conventional menstrual products while promoting reusable, toxic-free alternatives, reaching thousands through digital activations, toolkits, events and workshops.
What’s next: Rapid response, staff storytelling and media partnerships In 2025
We will establish a reactive media function to strengthen Wen’s role in public debates, respond quickly to breaking news, and ensure feminist, environmental and reproductive justice perspectives are visible in mainstream coverage. We’ll centre Wen staff voices, recognising their passion, expertise and experience, through op-eds, speaker opportunities and authored content. We’ll also explore strategic partnerships with journalists to increase mainstream media coverage of the issues that matter most to our audiences.