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|
|
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APRIL 2003 - moved into Somers Town shop |
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JULY 2003 - NLWA cashback scheme |
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OCT 2003 - CRED ‘Density’ bid succeeds |
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JANUARY 2004 - ‘Density’ project begins |
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APRIL 2004 - Outreach staff start work |
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|
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Camden SES |
|
Kings Cross SRB |
|
CCCU |
|
Sure Start |
|
LB Camden Regeneration |
|
CRED |
|
TOTAL = 200,000 GBP |
|
|
|
|
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Pays for |
|
Outreach worker (job share) |
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Collector |
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Manager (part salary) |
|
Vehicle |
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Lower prices in Sure Start areas |
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NOT rent |
|
|
|
|
|
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Customers signed up = 92 |
|
In Camden = 61 |
|
Other boroughs = 31 |
|
Signed off in Camden = 8 (13%) |
|
Signed off in other boroughs = 12 (39%) |
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An expanding market |
|
Not the same people as laundry service |
|
Library scheme not the best way |
|
‘Council nappies’ |
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Wear & tear |
|
Nappy ever after members too |
|
|
|
|
|
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Education about reuse & recycling -
composting / recycling on estates |
|
Connecting new parents in danger of isolation |
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Occupying hard to let commercial property |
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Creating paid employment |
|
|
|
|
|
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First nursery -
Islington |
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Green freight |
|
WRAP tour - the social enterprise approach |
|
Web based laundry round |
|
|
|
|
|
|
|
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‘Unfreezing’ takes time |
|
Word of mouth works |
|
Has to look and feel good |
|
Customers attracted by the ‘buzz’ |
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… and stay for the service |
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The other market - health and child care sector |
|
|
|
|
|
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Precarious |
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Rent must be covered by earned income |
|
Costs (just) covered in last 4 months |
|
450 customers by April 2006 to survive when CRED
funding ends |
|
|
|
|
Retention, retention, retention |
|
combat market failure |
|
involving volunteers |
|
targeting hard to reach groups |
|
innovation |
|
monitoring and evaluation |
|
|
|
|
|
Cashback incentive |
|
Publicity materials |
|
Sponsorship - logos |
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Endorsement opportunities: |
|
ante-natal classes and baby clinics |
|
swimming pools |
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birth registration |
|
nurseries/childminders |
|
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|
|
Nappy ever after |
|
96 Chalton Street |
|
LONDON NW1 1HJ |
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tel: 0207 383 5115 |
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babies@nappyeverafter.co.uk |
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www.nappyeverafter.co.uk |
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Notes