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IT’S CLOTH AND IT’S FREE! |
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Campaign launched April 2000 |
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Partnership between Essex County |
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Council and Essex local authorities |
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Changes were made based on comments from
parents who have been surveyed on a continual basis throughout the
campaign. |
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April 2001: |
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Further
roadshows put on |
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1,050
free sample nappy |
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packs given out |
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£10 cash
back scheme |
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introduced |
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2002 and 2003: |
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Energies focused upon distribution of 3,000 free
sample nappy packs each year |
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Roadshows held in all local authorities and at
relevant local events |
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£10 cash-back scheme further established |
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2003: |
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Redesign of the nappy promotional materials in
2003 |
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31 March – 13 April: Advertisements played on
local radio, Essex FM |
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Our
scheme focuses on education |
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We’ve
had to be flexible, to change and adapt |
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our approach over the years |
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Incentives are highly beneficial, but ‘freebies’ |
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can
attract only short-term interest |
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All
those involved in baby care have to be |
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educated, not just the parents |
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It takes
time to get results! |
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Notes