Women's Environmental Network
Real Nappy Schemes -
Promoting Waste Prevention Through Partnership

This index has been compiled with the generous co-operation of the many organisations involved in real nappy partnerships. WEN would like to thank everyone who participated in its creation. The information published has been provided by the 'partnerships' and there are not yet any national standard methods for information gathering and calculations. Publication here does not imply endorsement by WEN of any particular methodology.

If you are actively promoting real nappies in partnership with another organisation and would like your scheme to be included in our index please e-mail nappies@wen.org.uk

 Funded by

Oxfordshire Real Nappy Network

Areas Served Oxfordshire
Type of Scheme Cash Back incentive
Start Year 2001
End Year Ongoing
New Real Nappy Users No Information Yet
No. of Temporary Jobs The Recycling Consortium with support from Oxfordshire County Council have applied for the funding of a full time Oxfordshire Real Nappy Network Co-ordinator and two part-time Real Nappy Co-ordinators.
No. of Permanent Jobs Also Nappy Tales (Laundry Service) has appointed one full and one part-time member of staff.
Waste Prevented (tonnes) 338

Money Saved on Expenditure No Information Yet

Money Saved on Disposal No Information Yet


Partners

Oxfordshire County Council Contact: Fay Dashper Tel. 01865 815499 Email: fay.dashper@oxfordshire.gov.uk

Cherwell District Council

South Oxfordshire District Council

Vale of White Horse District Council

West Dorset District Council

Oxford City Council Contact: Jo Moakes Tel. 01865 252799 Email: jmoakes@oxford.gov.uk

Cotton-Tails Contact: Julie Tel. 01865 744977 www.cotton-tails.co.uk

Nappy Tales Contact: Gina Peliti Tel. 01235 812747 Email: gina@nappytales.freeserve.co.uk

Twinkle Twinkle Contact: Caroline Tel. 01865 841359 or Tel. 0118 9342120 Email: miranda@twinkleontheweb.co.uk

Lollipop Children's Products Ltd Contact: Hazel Tel. 01869 249091

Co-ordinator for Oxfordshire Real Nappy Network Contact: Jenny Hogan Tel. 01865 880952

Rose Hill - Littlemore Sure Start


Notes
Funding: Oxfordshire County Council funded a Real Nappy leaflet.

Aims:
Raising awareness, education and cash back incentive.

Scheme:
The use of the Real Nappy Association nappy board permanently displayed on the council office window has been the most successful and simple method of promotion. Other methods: press releases, the Reusable Nappy Seminar received a great deal of publicity leading to local radio interviews. The real nappy message has been promoted at summer parks/fetes in Oxfordshire and numerous articles have appeared in local newspapers and Council publications. Information is made available to all new mothers through an advert placed in the Maternity Services Booklet and to over 160 health professionals through the 'Essential Nappy News' leaflet.
April 2002 saw the launch of a £30 cashback scheme. Families receive payment in two phases for waterproof pants (wraps) whether they home launder or use the nappy laundry service, once they have registered with Nappy Tales.

Home Laundering:
After three months £15 is provided towards the cost of a second set of wraps; after six months £15 is provided towards the cost of a third set of wraps. (Proof of purchase and copy of birth certificate is necessary to receive the £30).

Laundering Company:
An initial £10 is provided to part cover the cost of registering. After three months £10 is provided towards the cost of a second set of wraps; and after six months £10 is provided towards the cost of a third set of wraps. This staggered two-phase cashback scheme has been designed to encourage long-term use of real nappies.

Waste prevention:
6,500-7,000 babies born/yr in Oxfordshire, 5,500 nappies (55/week) will be used per baby/100 weeks; average weight of a nappy = 200 gms (0.2kg); therefore total weight of disposable nappies ending up in landfill/year is approximately 7,150-7,700 tonnes.

If using West Sussex figures of 400 babies registering for voucher scheme accounting for 4.4% of babies to use real nappies, this means that there would be a saving of 314-338 tonnes/year going to landfill.

Future plans:
To set up a real nappy scheme at John Radcliffe Hospital; to promote types of incontinence pads/pants on the market via health professionals.


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